LinkedIn Strategy Guide

LinkedIn is designed to democratize marketing, keep people on the platform, and facilitate conversations. It rewards engagement, not just broadcasting content. Understanding how the platform works is essential to maximizing your impact.

The LinkedIn Algorithm

The LinkedIn algorithm prioritizes content based on engagement, not just connections. This means your content needs to be engaging enough to earn interactions, which will then expand its reach to a wider audience.

Relationship-First Approach

Success on LinkedIn comes from building genuine relationships, not from treating it as a broadcast platform. Focus on adding value, engaging with others, and building trust before expecting any business outcomes.

Content Ecosystem

Your posts aren't standalone pieces; they exist within a larger ecosystem of engagement. Consider how your content fits into ongoing conversations and how it can contribute to meaningful discussions.